Food And Beverage In Saudi Arabia
A Fast Growing Market Expected At $16 Billion In 2023 And Projected To Reach $34 Billion By 2023.
MASSIVE DEVELOPMENT OF TOURISM WITH VISION 2030
310 000 Hotel Rooms By 2030.
150 Million Local And International Tourists Per Year By 2030.
INCREDIBLE OPENESS TO EUROPEAN AND INTERNATIONAL FOOD CULTURES
Healthy Food Market Is Booming
Attraction to food e-commerce and dark kitchens (growth rate of 9,8% every year from 2020).
Development of « dinnertainment » - looking for experiences and entertainment
Explosive growth in the number of bakeries, pastry shops, coffee shops and concept restaurants.
This market needs choice with a larger offer of food and equipment suppliers
Ingredients
Semi-finished & finished products from europe
(Also vegan, gluten free, organic...)
Top Quality Kitchen Equipment
Bakery and coffe raw materials and equipment
More than a trade show
EXHIBITOR’S PROFILE
/ Food Products
/ Kitchen Equipment
/ Bakery & Confectionary
/ Coffee - Bar - Beverage
/ Transports
VISITOR’S PROFILE
/ Stakeholders of food service & hospitality industry
/ Buyers
/ Wholesalers
/ Importers
/ Final Users
/ Chefs & deciders from tourism industry
(hotels - airlines - cruise companies)
/Contact
3
days of a new trade exhibition
60
speakers, guests and international chefs
3
sectors : food & beverage - equipment - bakery & coffee
300
local & international exhibitors
3
stages of events
12 000
SQM
3 stages &
60 professionals guests
Pop up dinner
Dinners orchestrated by famous international and local chefs in atypical or conceptual places for a unique experience.
Sirha Food forum
Stage at the center of the exhibition with
a 3-day conference program
Sirha food master’s
Stage dedicated to masterclasses and contests by chefs, bakers and pastry chefs.
Sirha food newcomers
Exhibition of all the new products and solutions proposed by the newcomer’s brands.
A Sirha Food Event
EXHIBIT IN 2024CALL BACK FOR MORE INFORMATION
